GOAT Consumer Brands Leaderboard
What makes a brand truly great? Is it cultural influence, daily utility, emotional connection, or sheer global reach?
This GoatWars league brings together the most powerful consumer brands ever built—companies that didn’t just sell products, but shaped how people live, work, shop, eat, and dream. From invisible infrastructure to iconic logos recognized worldwide, every contender here has a legitimate claim to the top spot.
Cast your votes, settle the debates, and see which brand rises above the rest.
1. COCA-COLA COMPANY
Coca-Cola Company is currently the #1 Greatest Consumer Brands of All Time winning 62.4% head-to-head battles.
2. APPLE
Apple is currently the #2 Greatest Consumer Brands of All Time winning 61.9% head-to-head battles.
3. AMAZON
Amazon is currently the #3 Greatest Consumer Brands of All Time winning 58.6% head-to-head battles.
4. DISNEY
Disney is currently the #4 Greatest Consumer Brands of All Time winning 53.4% head-to-head battles.
5. MCDONALD'S
McDonald's is currently the #5 Greatest Consumer Brands of All Time winning 51.6% head-to-head battles.
6. NIKE
Nike is currently the #6 Greatest Consumer Brands of All Time winning 50.0% head-to-head battles.
7. GOOGLE
Google is currently the #7 Greatest Consumer Brands of All Time winning 49.0% head-to-head battles.
8. VISA
Visa is currently the #8 Greatest Consumer Brands of All Time winning 48.6% head-to-head battles.
9. MICROSOFT
Microsoft is currently the #9 Greatest Consumer Brands of All Time winning 47.6% head-to-head battles.
10. TOYOTA
Toyota is currently the #10 Greatest Consumer Brands of All Time winning 41.1% head-to-head battles.
11. SONY
Sony is currently the #11 Greatest Consumer Brands of All Time winning 35.6% head-to-head battles.
12. IKEA
IKEA is currently the #12 Greatest Consumer Brands of All Time winning 31.9% head-to-head battles.
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