What's the Best Chocolate Brand of All Time? You Decide.

Some chocolate takes you straight back to childhood. Other chocolate makes you feel like you've got expensive taste. And then there's the chocolate you buy for someone else but secretly want to keep.

Hershey's has the nostalgia. Cadbury has its fiercely loyal defenders. Lindt and Ghirardelli bring the smooth, rich stuff, while Ferrero Rocher and Godiva make chocolate feel like an occasion.

But which brand actually deserves the crown?

Is the best chocolate the one you've loved forever, the one you crave most, or the one you'd never turn down?

Ten chocolate brands. Plenty of serious contenders. Only one winner.

Vote head-to-head and settle the sweetest argument on GoatWars.