Nestlé has been part of countless chocolate memories, even when people weren't paying attention to the name behind the wrapper.
Crunch bars bring that crispy rice texture. In many countries, KitKat is part of the Nestlé chocolate lineup. Then there are familiar treats like Aero and other regional favorites.
Nestlé's argument is variety.
It doesn't have to convince everybody to love the same kind of chocolate. Different people have different favorites, and the brand has plenty of ways to reach them.
But that's also where the debate gets messy.
Are people voting for Nestlé's chocolate, or for individual candy products they remember?
Cadbury and Lindt have more focused identities.
Can Nestlé's massive range overcome that disadvantage?
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