The Official GOAT List: Ranking the Greatest Smells of All Time

The Greatest Smells of All Time is a battle of memory, instinct, and straight-up cravings. These aren’t just scents—they’re triggers. One whiff and you’re somewhere else.

But here’s where it gets messy.

Is coffee brewing actually better than bacon cooking, or do people just want to feel productive? Does rain on dry pavement beat campfire smoke, or is that just the “I like nature” crowd talking? And then there’s gasoline—yeah, gasoline—going head-to-head with vanilla like it belongs.

This isn’t about being pleasant. It’s about which smell hits harder, faster, and sticks with you longer. The best smells aren’t always the safest ones.

You’re not picking favorites—you’re picking sides.

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All Time ranks by all-time win rate across every head-to-head battle. Latest ranks by latest fan sentiment, updated as new battles are voted on.

1. FRESHLY BAKED COOKIES

69.2% win rate

#1 Greatest Smells of All Time

2. COFFEE BREWING

62.1% win rate

#2 Greatest Smells of All Time

3. BACON COOKING

60.5% win rate

#3 Greatest Smells of All Time

4. PINE / CHRISTMAS TREE

54.9% win rate

#4 Greatest Smells of All Time

5. POPCORN AT THE MOVIES

51.5% win rate

#5 Greatest Smells of All Time

6. VANILLA

50.0% win rate

#6 Greatest Smells of All Time

7. FRESHLY CUT GRASS

49.9% win rate

#7 Greatest Smells of All Time

8. CAMPFIRE SMOKE

44.7% win rate

#8 Greatest Smells of All Time

9. RAIN ON DRY PAVEMENT

41.9% win rate

#9 Greatest Smells of All Time

10. OLD BOOKS

38.6% win rate

#10 Greatest Smells of All Time

11. SUNSCREEN

29.9% win rate

#11 Greatest Smells of All Time

12. GASOLINE

25.8% win rate

#12 Greatest Smells of All Time