The Official GOAT List: Ranking the Greatest Brand Mascots
They weren't just selling things; they were changing pop culture. Brand mascots are some of the most well-known and loved things in marketing history. They turn ordinary things into household names and unforgettable symbols. These characters have become part of our everyday language, from Tony the Tiger's famous catchphrase to the Energizer Bunny's never-ending march. The Pillsbury Doughboy and Mr. Peanut, who was always up to something, made breakfast more interesting. The Michelin Man set the standard for trust and quality, and the Geico Gecko and Aflac Duck showed that even insurance could have a mascot worth rooting for. And who could forget how the Kool-Aid Man would burst in or how Smokey Bear would always warn people? These mascots were more than just advertisements for their brands; they were their brands. They brought back memories, built empires, and stayed popular for decades. It's time to finally end the debate about which of these famous characters is the best brand mascot of all time.
1. M&M’S CHARACTERS
M&M’s Characters is currently the #1 Greatest Brand Mascots of All Time winning 65.9% head-to-head battles.
2. SMOKEY BEAR
Smokey Bear is currently the #2 Greatest Brand Mascots of All Time winning 64.9% head-to-head battles.
3. TONY THE TIGER
Tony the Tiger is currently the #3 Greatest Brand Mascots of All Time winning 64.7% head-to-head battles.
4. PILLSBURY DOUGHBOY
Pillsbury Doughboy is currently the #4 Greatest Brand Mascots of All Time winning 61.4% head-to-head battles.
5. KOOL-AID MAN
Kool-Aid Man is currently the #5 Greatest Brand Mascots of All Time winning 58.9% head-to-head battles.
6. ENERGIZER BUNNY
Energizer Bunny is currently the #6 Greatest Brand Mascots of All Time winning 53.3% head-to-head battles.
7. SNAP, CRACKLE, AND POP
Snap, Crackle, and Pop is currently the #7 Greatest Brand Mascots of All Time winning 50.7% head-to-head battles.
8. MR. MONOPOLY
Mr. Monopoly is currently the #8 Greatest Brand Mascots of All Time winning 47.4% head-to-head battles.
9. GEICO GECKO
Geico Gecko is currently the #9 Greatest Brand Mascots of All Time winning 44.0% head-to-head battles.
10. MR. PEANUT
Mr. Peanut is currently the #10 Greatest Brand Mascots of All Time winning 34.7% head-to-head battles.
11. AFLAC DUCK
Aflac Duck is currently the #11 Greatest Brand Mascots of All Time winning 31.1% head-to-head battles.
12. CHESTER CHEETAH
Chester Cheetah is currently the #12 Greatest Brand Mascots of All Time winning 30.1% head-to-head battles.
T13. JOLLY GREEN GIANT
Jolly Green Giant is currently tied for the #13 Greatest Brand Mascots of All Time winning 28.7% head-to-head battles.
T13. MICHELIN MAN
Michelin Man is currently tied for the #13 Greatest Brand Mascots of All Time winning 28.7% head-to-head battles.
Other Popular Pop Culture & Characters Leagues To Battle In
Cereal Mascots
SNL Cast Members
Superheroes
Iconic TV Duos