Smokey Bear
“Only you can prevent wildfires.” With that iconic message, Smokey Bear became more than a mascot — he became a national symbol of responsibility and stewardship. Since 1944, Smokey has taught generations about fire safety, proving that marketing can change behavior and save lives.
Smokey Bear's Rankings
Brand Mascots
Rank: #2 (see rankings)
Win Rate: 64.6%
Streak: ❄️ 4-match losing streak
Best matchups (highest win rate)
- Smokey Bear vs Jolly Green Giant - Wins 90.0% of battles
- Smokey Bear vs Michelin Man - Wins 88.5% of battles
- Smokey Bear vs Aflac Duck - Wins 85.7% of battles
Worst matchups (lowest win rate)
- Smokey Bear vs M&M’s Characters - Loses 66.7% of battles
- Smokey Bear vs Tony the Tiger - Loses 45.5% of battles
- Smokey Bear vs Kool-Aid Man - Loses 40.0% of battles