From playground battles to collector shelves, action figures have fueled imaginations for generations. On GoatWars, fans decide which toy lines stand tallest — from the 80s icons like He-Man and Transformers to modern juggernauts like Marvel Legends. Vote in epic head-to-head battles and see where your favorites land on the GOAT List.
Star Wars (Kenner → Hasbro, 1977–present) is currently the #1 Greatest Action Figure Lines of All Time winning 78.9% head-to-head battles.
Transformers (Hasbro, 1984–present) is currently the #2 Greatest Action Figure Lines of All Time winning 75.0% head-to-head battles.
G.I. Joe: A Real American Hero (Hasbro) is currently the #3 Greatest Action Figure Lines of All Time winning 67.4% head-to-head battles.
Masters of the Universe (Mattel, 1982–1987) is currently the #4 Greatest Action Figure Lines of All Time winning 55.9% head-to-head battles.
WWF Wrestling Superstars (LJN, 1985–1994) is currently the #5 Greatest Action Figure Lines of All Time winning 48.2% head-to-head battles.
Teenage Mutant Ninja Turtles (Playmates, 1988–present) is currently the #6 Greatest Action Figure Lines of All Time winning 38.2% head-to-head battles.
Mego World’s Greatest Super Heroes (1972–1982) is currently the #7 Greatest Action Figure Lines of All Time winning 37.0% head-to-head battles.
Marvel Legends (Toy Biz → Hasbro) is currently tied for the #8 Greatest Action Figure Lines of All Time winning 34.4% head-to-head battles.
Power Rangers (Bandai, 1993–present) is currently tied for the #8 Greatest Action Figure Lines of All Time winning 34.4% head-to-head battles.
ThunderCats (LJN, 1985–1987) is currently the #10 Greatest Action Figure Lines of All Time winning 25.0% head-to-head battles.
MASK (Kenner) is currently the #11 Greatest Action Figure Lines of All Time winning 23.4% head-to-head battles.
The Real Ghostbusters (Kenner, 1986–1991) is currently the #12 Greatest Action Figure Lines of All Time winning 20.9% head-to-head battles.