The Official GOAT List: Ranking the Greatest Action Figure Lines of All Time
From playground battles to collector shelves, action figures have fueled imaginations for generations. On GoatWars, fans decide which toy lines stand tallest — from the 80s icons like He-Man and Transformers to modern juggernauts like Marvel Legends. Vote in epic head-to-head battles and see where your favorites land on the GOAT List.
All Time ranks by all-time win rate across every head-to-head battle. Latest ranks by latest fan sentiment, updated as new battles are voted on.
1. STAR WARS (KENNER → HASBRO, 1977–PRESENT)
78.9% win rate#1 Greatest Action Figure Lines of All Time
3. G.I. JOE: A REAL AMERICAN HERO (HASBRO)
66.2% win rate#3 Greatest Action Figure Lines of All Time
4. MASTERS OF THE UNIVERSE (MATTEL, 1982–1987)
55.6% win rate#4 Greatest Action Figure Lines of All Time
5. WWF WRESTLING SUPERSTARS (LJN, 1985–1994)
47.4% win rate#5 Greatest Action Figure Lines of All Time
6. TEENAGE MUTANT NINJA TURTLES (PLAYMATES, 1988–PRESENT)
38.1% win rate#6 Greatest Action Figure Lines of All Time
7. MEGO WORLD’S GREATEST SUPER HEROES (1972–1982)
36.9% win rate#7 Greatest Action Figure Lines of All Time
12. THE REAL GHOSTBUSTERS (KENNER, 1986–1991)
20.9% win rate#12 Greatest Action Figure Lines of All Time
1. STAR WARS (KENNER → HASBRO, 1977–PRESENT)
Sentiment 1772#1 Action Figure Lines by latest sentiment
3. G.I. JOE: A REAL AMERICAN HERO (HASBRO)
Sentiment 1617#3 Action Figure Lines by latest sentiment
5. MASTERS OF THE UNIVERSE (MATTEL, 1982–1987)
Sentiment 1528#5 Action Figure Lines by latest sentiment
6. TEENAGE MUTANT NINJA TURTLES (PLAYMATES, 1988–PRESENT)
Sentiment 1515#6 Action Figure Lines by latest sentiment
8. WWF WRESTLING SUPERSTARS (LJN, 1985–1994)
Sentiment 1426#8 Action Figure Lines by latest sentiment
10. MEGO WORLD’S GREATEST SUPER HEROES (1972–1982)
Sentiment 1371#10 Action Figure Lines by latest sentiment
12. THE REAL GHOSTBUSTERS (KENNER, 1986–1991)
Sentiment 1337#12 Action Figure Lines by latest sentiment
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