The Official GOAT List: Ranking the Greatest Action Figure Lines of All Time

Action Figure Lines

From playground battles to collector shelves, action figures have fueled imaginations for generations. On GoatWars, fans decide which toy lines stand tallest — from the 80s icons like He-Man and Transformers to modern juggernauts like Marvel Legends. Vote in epic head-to-head battles and see where your favorites land on the GOAT List.

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Action Figure Lines

1. STAR WARS (KENNER → HASBRO, 1977–PRESENT)

Star Wars (Kenner → Hasbro, 1977–present) is currently the #1 Greatest Action Figure Lines of All Time winning 78.9% head-to-head battles.

Action Figure Lines

2. TRANSFORMERS (HASBRO, 1984–PRESENT)

Transformers (Hasbro, 1984–present) is currently the #2 Greatest Action Figure Lines of All Time winning 75.0% head-to-head battles.

Action Figure Lines

3. G.I. JOE: A REAL AMERICAN HERO (HASBRO)

G.I. Joe: A Real American Hero (Hasbro) is currently the #3 Greatest Action Figure Lines of All Time winning 67.4% head-to-head battles.

Action Figure Lines

4. MASTERS OF THE UNIVERSE (MATTEL, 1982–1987)

Masters of the Universe (Mattel, 1982–1987) is currently the #4 Greatest Action Figure Lines of All Time winning 55.9% head-to-head battles.

Action Figure Lines

5. WWF WRESTLING SUPERSTARS (LJN, 1985–1994)

WWF Wrestling Superstars (LJN, 1985–1994) is currently the #5 Greatest Action Figure Lines of All Time winning 48.2% head-to-head battles.

Action Figure Lines

6. TEENAGE MUTANT NINJA TURTLES (PLAYMATES, 1988–PRESENT)

Teenage Mutant Ninja Turtles (Playmates, 1988–present) is currently the #6 Greatest Action Figure Lines of All Time winning 38.2% head-to-head battles.

Action Figure Lines

7. MEGO WORLD’S GREATEST SUPER HEROES (1972–1982)

Mego World’s Greatest Super Heroes (1972–1982) is currently the #7 Greatest Action Figure Lines of All Time winning 37.0% head-to-head battles.

Action Figure Lines

T8. MARVEL LEGENDS (TOY BIZ → HASBRO)

Marvel Legends (Toy Biz → Hasbro) is currently tied for the #8 Greatest Action Figure Lines of All Time winning 34.4% head-to-head battles.

Action Figure Lines

T8. POWER RANGERS (BANDAI, 1993–PRESENT)

Power Rangers (Bandai, 1993–present) is currently tied for the #8 Greatest Action Figure Lines of All Time winning 34.4% head-to-head battles.

Action Figure Lines

10. THUNDERCATS (LJN, 1985–1987)

ThunderCats (LJN, 1985–1987) is currently the #10 Greatest Action Figure Lines of All Time winning 25.0% head-to-head battles.

Action Figure Lines

11. MASK (KENNER)

MASK (Kenner) is currently the #11 Greatest Action Figure Lines of All Time winning 23.4% head-to-head battles.

Action Figure Lines

12. THE REAL GHOSTBUSTERS (KENNER, 1986–1991)

The Real Ghostbusters (Kenner, 1986–1991) is currently the #12 Greatest Action Figure Lines of All Time winning 20.9% head-to-head battles.