The Official GOAT List: Ranking the Greatest Action Figure Lines of All Time

Action Figure Lines

From playground battles to collector shelves, action figures have fueled imaginations for generations. On GoatWars, fans decide which toy lines stand tallest — from the 80s icons like He-Man and Transformers to modern juggernauts like Marvel Legends. Vote in epic head-to-head battles and see where your favorites land on the GOAT List.

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1. STAR WARS (KENNER → HASBRO, 1977–PRESENT)

Star Wars (Kenner → Hasbro, 1977–present) is currently the #1 Greatest Action Figure Lines of All Time winning 78.9% head-to-head battles.

2. TRANSFORMERS (HASBRO, 1984–PRESENT)

Transformers (Hasbro, 1984–present) is currently the #2 Greatest Action Figure Lines of All Time winning 74.4% head-to-head battles.

3. G.I. JOE: A REAL AMERICAN HERO (HASBRO)

G.I. Joe: A Real American Hero (Hasbro) is currently the #3 Greatest Action Figure Lines of All Time winning 66.2% head-to-head battles.

4. MASTERS OF THE UNIVERSE (MATTEL, 1982–1987)

Masters of the Universe (Mattel, 1982–1987) is currently the #4 Greatest Action Figure Lines of All Time winning 55.6% head-to-head battles.

5. WWF WRESTLING SUPERSTARS (LJN, 1985–1994)

WWF Wrestling Superstars (LJN, 1985–1994) is currently the #5 Greatest Action Figure Lines of All Time winning 47.4% head-to-head battles.

6. TEENAGE MUTANT NINJA TURTLES (PLAYMATES, 1988–PRESENT)

Teenage Mutant Ninja Turtles (Playmates, 1988–present) is currently the #6 Greatest Action Figure Lines of All Time winning 38.1% head-to-head battles.

7. MEGO WORLD’S GREATEST SUPER HEROES (1972–1982)

Mego World’s Greatest Super Heroes (1972–1982) is currently the #7 Greatest Action Figure Lines of All Time winning 36.9% head-to-head battles.

8. MARVEL LEGENDS (TOY BIZ → HASBRO)

Marvel Legends (Toy Biz → Hasbro) is currently the #8 Greatest Action Figure Lines of All Time winning 36.2% head-to-head battles.

9. POWER RANGERS (BANDAI, 1993–PRESENT)

Power Rangers (Bandai, 1993–present) is currently the #9 Greatest Action Figure Lines of All Time winning 34.3% head-to-head battles.

10. THUNDERCATS (LJN, 1985–1987)

ThunderCats (LJN, 1985–1987) is currently the #10 Greatest Action Figure Lines of All Time winning 27.5% head-to-head battles.

11. MASK (KENNER)

MASK (Kenner) is currently the #11 Greatest Action Figure Lines of All Time winning 24.5% head-to-head battles.

12. THE REAL GHOSTBUSTERS (KENNER, 1986–1991)

The Real Ghostbusters (Kenner, 1986–1991) is currently the #12 Greatest Action Figure Lines of All Time winning 20.9% head-to-head battles.