Charlie the Tuna
Charlie the Tuna is one of the most charming underdogs in advertising.
Introduced in the 1960s for StarKist tuna, Charlie believes his refined taste should qualify him to be canned. Unfortunately for him, StarKist only wants tuna that taste good—not tuna with good taste.
The joke made Charlie lovable, turning him into a cult-favorite mascot.
But can the grocery aisle’s most famous underdog defeat giants, aristocrats, and wall-smashing drink pitchers?
Charlie the Tuna's Rankings
Classic Grocery Mascots
Rank: #6 (see rankings)
Win Rate: 50.0%
Streak: ❄️ 4-match losing streak
Best matchups (highest win rate)
- Charlie the Tuna vs Gorton’s Fisherman - Wins 80.0% of battles
- Charlie the Tuna vs Chiquita Banana Lady - Wins 75.0% of battles
- Charlie the Tuna vs Chef Boyardee - Wins 66.7% of battles
Worst matchups (lowest win rate)
- Charlie the Tuna vs Jolly Green Giant - Loses 71.4% of battles
- Charlie the Tuna vs Pillsbury Doughboy - Loses 66.7% of battles
- Charlie the Tuna vs Mr. Peanut - Loses 66.7% of battles