YOO-HOO

Yoo-hoo walks into this bracket wearing a completely different uniform. While everybody else fights over fruit flavors, pouches and juice boxes, Yoo-hoo shows up with chocolate. That alone makes it dangerous. The bottle or box can trigger corner-store, convenience-store and after-school memories that the fruit drinks can’t touch, and chocolate loyalists finally have somewhere to plant their flag. A matchup with Hawaiian Punch is pure contrast, while Yoo-hoo vs. Capri Sun asks voters to choose between two totally different versions of childhood refreshment. The real question is whether that chocolate lane creates a devoted voting bloc or leaves Yoo-hoo stranded against the fruit-drink army. Which side were you on?