Toaster Strudel

Objectively? There are better pastries.

Emotionally? Good luck convincing anyone who grew up with them.

Toaster Strudel survives on nostalgia and delivers it at elite levels. The icing packet alone is responsible for countless childhood masterpieces and disasters.

Fans love the ritual as much as the pastry itself. Heat it up. Add icing. Pretend you're a pastry chef.

It isn't trying to beat croissants on craftsmanship.

It's trying to remind voters of being ten years old.

That's a powerful strategy.