Starbucks

Starbucks? Oh, it's that coffee chain where you walk in for a latte and walk out with a PhD in order-specific linguistics. In the 'Greatest Coffee Chains of All Time', it's the grandmaster of customization. No one else turns a coffee run into a personal branding exercise! In the 'Greatest Consumer Brands', it's like that one friend who insists on being in every group photo. Ubiquitous! And as for 'Greatest Fast Food'? Fast is debatable when you're behind someone ordering a double-shot, no whip, soy, extra hot, one pump vanilla, two pump hazelnut latte. But hey, we love the drama!