McDonald’s Quarter Pounder

Here’s the civil war McDonald’s people have been waiting for. The Quarter Pounder with Cheese skips the Big Mac’s special architecture and puts the beef front and center. That creates a legitimate question before it even meets another chain: is this actually McDonald’s best burger? Then come the outside fights. Quarter Pounder vs. Whopper is straightforward heavyweight business. Against the Double-Double, it’s national staple vs. regional obsession. The Big Mac may have the more famous silhouette, but if your burger priorities start with beef and cheese, the Quarter Pounder has a case.