LITTLE HUG FRUIT BARRELS

You might remember the container before you remember the name—and that’s exactly why Little HUG belongs on the card. Those little plastic barrels looked like they were designed specifically to make a kid reach into the cooler. Bright colors, tiny foil tops and a shape nothing else in the bracket can copy give Little HUG ridiculous visual recognition among the people who grew up with them. This is the contender that could turn into a nostalgia sleeper once voters actually see it. Put Little HUG against Juicy Juice and you get colorful chaos against classic juice-box energy. Put it against Kool-Aid and it’s single-serve barrel against giant pitcher. Does seeing that little bottle instantly earn your vote?