JUICY JUICE

Juicy Juice doesn’t need to scream. Its case is simpler: this is what childhood juice looked like for a whole lot of lunch tables and refrigerators. That gives it a different vibe from the louder contenders. Kool-Aid had the giant pitcher. Capri Sun had the pouch. SunnyD had the orange bottle. Juicy Juice brings classic juice-box energy and lets the memory do the campaigning. Its best matchup may be Hi-C because there’s nowhere to hide—two familiar lunchbox contenders enter, and voters have to decide which one they actually wanted to see packed with their sandwich. Against something like Little HUG, it becomes sensible juice box vs. colorful chaos. Which childhood version wins?