Brioche

Brioche exploded in popularity thanks to burgers and fried chicken sandwiches, and now it has loyal defenders everywhere. It's soft, rich, and buttery enough to make almost any sandwich feel indulgent. For some people, that's exactly the point. Others think it steals the spotlight from the fillings and turns savory sandwiches into dessert. Few breads split opinions like brioche. When it works, it creates one of the best bites in food. When it doesn't, people wonder why anyone thought sugar belonged in a sandwich. That tension makes brioche one of the most dangerous contenders in the bracket.