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Is the satisfaction of a candy bar measured in its crunch or its chew? This is the existential question at the heart of the Twix vs. Kit Kat showdown in the Candy Bars of All Time league. Twix, with its indulgent layer of caramel and biscuit, offers a chewy, multi-textural experience that asks you to savor every bite. Kit Kat, on the other hand, champions the crisp wafer, its satisfying snap a rallying cry for simplicity and tradition. The battle is not just about taste—it's about ideology. What do you value more: innovation or tradition, complexity or simplicity?
In this battle:
Fans currently prefer Twix over Kit Kat when it comes to the greatest Candy Bars of all time. In head-to-head matchups, fans pick Twix 59.2% of the time over Kit Kat.
Across all battles:
Twix win rate: 55.0%
Kit Kat win rate: 54.1%
Reese’s Peanut Butter Cups hold the top spot in the Greatest Candy Bars of All Time league. You can see the full rankings and how the others stack up on the GOAT List.
Kit Kat's popularity hinges on its crisp wafer and the ability to 'break' it, which adds a playful element to eating it. Fans also adore the variety of flavors it comes in worldwide, making it a fun, shareable treat that's always offering something new.
Twix is leading mostly because fans love the unique combination of cookie, caramel, and chocolate that you get in every bite. There's something about that crunch and subsequent melt that's just hard to beat! Plus, the twin bars offer a little extra satisfaction.